Adam Nice is a results-driven, freelance design director with 25 years experience in crafting global luxury goods, luxury lifestyle, fashion, financial, telecoms, corporate and start up brands. Adam also specialises in working closely with management and marketing teams to deliver brand turnaround programmes.
Adam's areas of expertise include: Integrated Brand Identity Design, User Experience Design, User Interface Design, Digital Marketing, Retail Marketing, VIP Marketing, Promotional Literature, Packaging, Gifting, Advertising Design & Production, Event Graphics, Event Collateral, Bespoke Illustrations, Retouching, Creative Artwork, Brand Management Tools...
GIEVES & HAWKES
With genuine Savile Row heritage and bespoke tradition, Gieves & Hawkes had a more authentic provenance than Tom Ford or Berluti. This was a fresh British story to rival the finest in the world transitioning the perception of G&H from an old-fashioned suit company into an international luxury menswear brand with a British accent.
Brand identity re-design and global re-launch. Gieves & Hawkes nominated for Best British Luxury Brand at the 2015 British Luxury Awards.
Annual campaign advertising design, in store branding and retail marketing
Global packaging audit and re-design. Seasonal gifting.
Integrated digital experience with four short film commissions per year, a new and significantly improved online customer journey, structured social media outreach including Wechat and Weibo.
Integrated marketing collateral, seasonal look books and all seasonal image retouching
Bespoke event collateral and illustrations
Building a carefully curated brand worthy of its name - ‘With a fine selection of art and antiques from around the world, a comfortable, user-friendly layout and smart restaurants, Masterpiece is continuing to grow in reputation and success.’ Georgina Adam, The Financial Times, 2016
Re-vitalising a British household brand name... an ongoing corporate communications and portfolio re-packaging programme.
Tea Discoveries collection. Packaging re-design and re-launch
Brand book design and artwork. Seasonal catalogue re-design and artwork
WHYTE & MACKAY SPIRITS
In an internal creative studio, each brand was re-packaged and re-presented in a style that told an emotional story. Jura became the first lifestyle island malt complete with a beautiful lodge, a well-oiled press machine and new international distribution. The Dalmore pioneered highly profitable new territory as the Dom Perignon of the whisky world and Whyte & Mackay regained its crown as the No.1 Scotch in Scotland.
The Jura Single Malt Whisky collection
The Dalmore Single Malt Whisky collection
Whyte & Mackay Blended Whisky Collection
A TRUSTED BRAND PARTNER
Adam provides an ongoing, fully integrated brand design, marketing support and creative artwork service to a diverse range of clients...