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    I am a senior design director with 25 years’ experience in creating and managing global brands across a wide range of sectors - from luxury goods, fashion, financial, telecoms, retail and corporate to start-ups. I specialise in working closely with management and marketing teams to deliver long-term brand turnaround programmes.

     

     

     

    I am a performance driven, bold conceptual thinker with the vision and courage to imagine a brand’s real potential - and the skill and tenacity to realise it. I believe in a straightforward approach to both life and design and I work well with a wide range of people.

     

     

    A very capable designer

    I am used to working wth senior management to help bring their strategic visions to life. I am very responsive and open to input, enabling fast and accurate turnaround of concepts, capable of handling high workloads across mutliple project streams and disciplines...

     

     

     

    Instinctively collaborative

    I am able to design live and direct, producing visualised ideas in meetings for sharing and discussion. It encourages contributions to the creative process, initiating, building and executing powerful concepts which have drawn input and support from the whole team...

     

     

     

     

    Adaptable and pragmatic

    I am highly organised, resourceful and practical, with a focus on delivery and a hands-on commitment to successful implementation. I am able to minimise costs and prioritise effectively. I have a wide skill base which frequently obviates need for specialist support agencies...

     

     

     

     

    An integration specialist

    I have a deep understanding of how to align the brand’s DNA across a wide range of touchpoints, clearly appreciating how each format will work, delivering coherent design that really connects - from the whole brand identity to the smallest piece of collateral...

     

     

     

    Creates living brands

    I have a strong record in developing and writing brand guidelines, but I am also equally committed to ongoing bespoke implementation, demonstrating how active design can help to develop the brand further and more efficiently...

     

     

     

    Part of the team

    I mould myself around my clients' cultures and I am respectful of reporting lines and my role in the process. I am always curious and very fast to learn about new sectors, new brands and always thrive on new challenges.