• Challenge

    To shift the perception of Gieves & Hawkes from an old fashioned suit company to an international luxury menswear brand with a British accent.

    Solution

    To develop a contemporary heritage visual brand language that both celebrates 240 years of bespoke tailoring craftsmanship and complements the new creative vision, engaging a younger, fashionable audience and existing traditional customers. To stage and support a global marketing, PR and events programme to reposition G&H as a serious player on the luxury menswear scene. To re-engineer the digital and store customer experiences. To develop best in class seasonal content to support all of the above.

    Outcome

    Exceptional level of international luxury lifestyle press attention. 100%+ YOY social media growth. 30% YOY uplift in global sales. Work nominated for Best Brand Re-launch at the British Luxury Brand awards and for Best Digital Brand Re-launch at the Drapers’ Digital Awards.

     

    www.gievesandhawkes.com

  • Challenge

    To create a credible brand to appeal to two audiences; a lifestyle event for London Society and a serious cross collecting art fair for curators and collectors.

    Solution

    To develop a powerful and simple annual campaign image that becomes an artistic statement in its own right. To present the wide range of works on show within an elegant visual framework and environment where the artworks are the heroes. Understated, beautiful,serious and contemporary.

    Outcome

    Masterpiece has become the world’s leading ‘cross collecting’ Fair for art, design and antiques. It showcases 160 international exhibitors, the fair covers 4,000 years of art history and has over 40 global luxury brand partners and sponsors making it one of the top London summer showcase events. 15% year on year increase in visitors. Extensive international trade and lifestyle press attention. Susan Moore in the FT said: 'Masterpiece is fast becoming the most imaginative and glamorous Art & Antiques fair in the world.'

     

    www.masterpiecefair.com

  • Challenge

    To change a small independent spirits company with a great heritage and products into a international boutique luxury goods brand.

    Solution

    Invented cost-effective, memorable marketing across the portfolio with best-in-class packaging and lifestyle brand stories that defined new territories within the sector. Created a small internal brand function that co-ordinated and implemented all of the above.

    Outcome

    The brands’ marketing punched well above its weight; for example, the Jura campaign generated £3m equivalent in free international lifestlye press coverage . Whyte & Mackay regained its crown as the No.1 Scotch in Scotland and The Dalmore pioneered new territory as the Dom Pérignon of Single Malts. Work nominated for Best Portfolio Relaunch 2007 by Whisky Magazine. The Whyte & Mackay Group was sold for £400m profit.

  • Challenge

    To revitalise a great British teatime brand name. To evolve the design quality of the core and seasonal Tea, Coffee & Cocoa product ranges without alienating existing customers. To develop and present the new brand and product stories clearly to Whittard's clients to drive global distribution and sales.

    Solution

    To bring a 'tradition of innovation' and authenticity back into Whittard's packaging. To create new gifting formats and design languages with mass appeal to both inquisitve and existing customers. To create a new brand book and seasonal product catalogue as part of a global sales toolkit to sell in the new brand direction and product ranges.

    Outcome

    The Tea Discoveries range has recently relaunched and is performing strongly with a significant increase in global sales and distribution. The new coffee and Christmas collections have just been relaunched and further projects are planned in 2017...

     

    www.whittard.co.uk

  • Challenge

    Make Boujis's marketing as memorable as the nightlife / nightclub brand experience to drive membership

    Solution

    Crafted an iconic luxury lifestyle visual brand language that provided a framework for planned international growth. Developed an indulgent suite of membership and event marketing materials that enticed more of the 'in crowd' into the club, helping to build brand awareness in the international press and social arenas.

    Outcome

    With the new club refurbishment, renewed press interest and take up on the new membership campaign, Boujis London enjoyed a 28% increase in membership year on year. Boujis Hong Kong opened and it is now a no.1 international luxury nightlife destination.

  • Challenge

    To launch and nurture a brand that is the go-to destination for stylish holiday lettings in Suffolk.

    Solution

    To develop an instantly recognisable brand icon that stands for stylish Suffolk, helps to tell the story and is fun for the whole family to get to know. To create a living brand that portrays Suffolk in a stylish light and makes Best of Suffolk stand head and shoulders above the competition. A light hearted message with a very serious product portfolio and a human touch has helped to create a brand with wings!

    Outcome

    From humble beginnings in 2006, Best of Suffolk now have a portfolio of over 300 properties and is the No.1 lettings business in the county. Suffolk tourism is on the up (with a year on year 30% increase). Best of Suffolk also regularly features in the national lifestyle press and has been nominated for Best Boutique Lettings Agency at The British Travel Awards for the past two years. Best of Suffolk have also launched a national sister brand, Best Escapes and an estate agency Best Estates.

     

    www.bestofsuffolk.co.uk