NATURALLY FAST FOOD AT HOME
Leon is a popular high street chain with 65 plus restaurants across the UK and Oslo, Washington DC, Amsterdam, Utrecht, Rotterdam, Gran Canaria, and Dublin. Their mission is to serve food that both tastes good and does you good. As part of a long term brand development programme, Adam is working with the Leon management and marketing team to design a range of products exclusively available at Sainsbury's so their customers can enjoy Leon at home. Each design places the key ingredient at its heart, building on Leon's timeless iconography, to create clear visual links between instore and restaurant branding.