To create a credible brand to appeal to two audiences; a lifestyle event for London Society and a serious cross collecting art fair for curators and collectors.
To develop a powerful and simple identity that becomes an artistic statement in its own right. To present the wide range of works on show within an elegant visual framework and luxury lifestyle environment where the artworks are the heroes - where classic can seamlessly meet contemporary.
Masterpiece has become the world’s leading ‘cross collecting’ Fair for art, design and antiques. It showcases 160 international exhibitors, the fair covers 4,000 years of art history and has over 40 global luxury brand partners and sponsors making it one of the top London summer showcase events. 15% year on year increase in visitors. Extensive international trade and lifestyle press attention. Susan Moore in the FT said: ‘Masterpiece is fast becoming the most imaginative and glamorous Art & Antiques fair in the world.’