I specialise in luxury spirits and whisky packaging, retail, gifting. product portfolio re-design and tea and coffee packaging. My packaging designs have increased global product sales, distribution, and awareness for a number of luxury, premium and FMCG brands over the years.
I did my apprenticeship as Global Brands Director at Whyte & Mackay Group working with industrialists, master craftsman and marketeers behind some of the world's most prestigious global spirits brands. Together we re-branded and re-launched a portfolio of spirits that set new territories within the sector, won various industry awards and significantly increased the value of the company. The invaluable knowledge I gained from this experience informs my approach to packaging design today.