CHALLENGE

To launch and nurture a brand that is the go-to destination for stylish holiday lettings in Suffolk.

SOLUTION

To develop an instantly recognisable brand icon that stands for stylish Suffolk, helps to tell the story and is fun for the whole family to get to know. To create a living brand that portrays Suffolk in a stylish light and makes Best of Suffolk stand head and shoulders above the competition. A light hearted message with a very serious product portfolio and a human touch has helped to create a brand with wings!

OUTCOME

From humble beginnings in 2006, Best of Suffolk now have a portfolio of over 380 stylish properties and is the No.1 lettings business in the county. Suffolk tourism is on the up (with a year on year 30% increase). Best of Suffolk also regularly features in the national lifestyle press and has been nominated for Best Boutique Lettings Agency at The British Travel Awards for the past two years. Best of Suffolk have also launched a national sister brand, Best Escapes and a national award winning estate agency Best Estates.

www.bestofsuffolk.co.uk

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