ARTIFICIAL GREEN WALLS
Vistagreen was created to solve the problem of greening spaces where real plants cannot grow. Created by multiple award-winning garden designer Paul Alder, Vistagreen’s artificial plants are inspired by over 30 years of garden design experience and horticultural knowledge. The refreshed brand identity is based on a crown-like leafy icon symbolising excellence and natural growth. The communications theme 'bring walls to life' is illustrated through vibrant photography and an abundant colour palette. The brand identity guidelines have provided a simple tool for Vistagreen's staff and global distributors to produce new marketing collateral effectively. Since the re-launch, Vistagreen has expanded into new markets and website traffic and enquiries have all risen significantly.