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    WHITTARD OF CHELSEA

    TEA & COFFEE MERCHANTS

     

     

    CHALLENGE

     

    To revitalise a great British teatime brand name. To evolve the design quality of the core tea and coffee and seasonal gifting product ranges without alienating existing customers. To develop and present the new brand and product stories clearly to Whittard's clients to drive global distribution and sales.

     

    SOLUTION

     

    To bring a 'tradition of innovation' and authenticity back into Whittard's packaging. To create new gifting formats and design languages with mass appeal to both new and existing customers. To create a new brand book and seasonal product catalogue as part of a global sales toolkit to sell in the new brand direction and product ranges.

     

    OUTCOME

     

    The Tea Discoveries range is now a top performing brand with a significant increase in global sales and distribution. The Whittard marketing team continue to use the packaging DNA across new product ranges.

     

     

    www.whittard.co.uk

     

     

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