A packaging design and brand communications project to evolve the design quality of the core tea and seasonal gifting product ranges without alienating existing customers. To bring a 'tradition of innovation' and authenticity back into Whittard's packaging and create new gifting formats and design languages with universal appeal. The Finest Tea range is now a top-performing global brand. The Whittard marketing team continues to use the packaging DNA across new product ranges.
"Adam is a delight to work with, both creatively and from a practical perspective. He quickly engages with the project, and is extremely flexible in his approach. I cannot recommend him highly enough."
Mandie Porter Head of Buying & Marketing Communications