COX LONDON
LUXURY GOODSBranded packaging system
A creative collaboration with Cox London Furniture and Lighting Design and Made by Cousin printers to develop a pre and post-sale branded packaging system.
An extensive planning and design exploration phase of the project identified key packaging formats and materials - to ensure the new branded packaging was fit for purpose and expressed Cox London's artisanal brand qualities.
The new oak leaf emblem and Arts & Crafts influenced aesthetic complements Cox London's furniture and lighting designs - and works in harmony with the organic form of the existing Cox logotype.
Different illustrative oak leaf forms were crafted to suit pre and post-sale packaging formats (an organic pattern for tissue paper, a foiled emblem for box lids and carrier bags, and a stencil for crates).
““It was a pleasure working with Adam who created sensitive and beautifully designed packaging for us. It is being used well, much to the delight of our clients.”
CHRIS & NICOLA COXFOUNDERS, COX LONDONGIEVES & HAWKES
MENSWEAR
Global brand relaunch
