COX LONDON
LUXURY GOODSBranded packaging system
Cox London is a company of designer-makers who create unique pieces of furniture and lighting for beautiful interiors. A crafted pre and post-sale branded packaging system have been developed to ensure stand-out at every step of the client journey - from on-site to showrooms and clients' homes.
An extensive planning and design exploration phase of the project identified key packaging formats and materials - to ensure the new branded packaging was fit for purpose and expressed Cox London's artisanal brand qualities.
A new oak leaf emblem and Arts & Crafts influenced aesthetic complements Cox London's furniture and lighting designs and the organic form of the logotype.
Different illustrative oak leaf forms were crafted to suit pre and post-sale packaging formats (an organic pattern for tissue paper, a foiled emblem for box lids and carrier bags, and a stencil for crates).
The style of the oak leaf also mimics how the form appears in Cox London's design work - the stencil is based on oak leaf samples sent to clients and the tissue paper pattern is reminiscent of the sculptural forms used in signature lighting.
““It was a pleasure working with Adam who created sensitive and beautifully designed packaging for us. It is being used well, much to the delight of our clients.”
CHRIS & NICOLA COXFOUNDERS, COX LONDONGIEVES & HAWKES
MENSWEAR
Global brand relaunch
