Leon is a popular high street chain with 60 plus restaurants across the UK and Europe. Their mission is to serve food that both tastes good and does you good.
Adam is collaborating with Leon's marketing team to design a growing range of products exclusively available at Sainsbury's - enabling existing and new customers to enjoy Leon's popular restaurant dishes at home.
Each range of packaging has a unique pop art style illustration that builds on Leon's restaurant iconography, establishing clear visual links between Sainsbury's supermarket and Leon store products.
Vintage cinematic typographic treatments create iconic design formulas, combined with a fresh palette of ingredient-inspired colours to add a contemporary edge.
"I am constantly surprised by Adam’s creativity and his eagerness to perfect and evolve every design he touches. He takes time to understand the brand and the vision and delivers to the highest standard. He is a delight to work with."