Conceived by Nazy Vassegh, former Chief Executive of Masterpiece Art Fair, Eye of the Collector is a creatively driven selling exhibition set in the elegant historic location of Two Temple Place that will take guests on an intimate artistic journey from ancient to contemporary.
The inaugural event is being held in London from 8-11 September and online at eyeofthecollector.com until September 19. Works from 30 international galleries will be presented for sale as if in a collector's home.
The bold masthead identity clearly identifies the event and provides a canvas for brand imagery to be presented heroically.
A series of artistic montages showcasing exhibitor works in situ has been developed to give visitors a feel for what they will see at Two Temple Place.
Carefully curated typographic compositions provide an elegant framework for all event communications.
The new website was launched with the first edition of the Eye Viewing Room which received thousands of visits and led to a number of important sales.
"A simple, good looking online show of nearly 70 works courtesy of 23 galleries, which proves a rare two-dimensional treat."
THE FINANCIAL TIMES
Exhibitor montages create an iconic look for advertising - rolled out in How to Spend It, The Financial Times, and other influential art publications.
"I have worked with Adam for a number of years - his attention to detail, design aptitude and commitment are exemplary."