EYE OF THE COLLECTOR
A new art platform
Conceived by Nazy Vassegh, former Chief Executive of Masterpiece Art Fair, Eye of the Collector is a creatively driven selling exhibition set in the elegant historic location of Two Temple Place that takes guests on an intimate artistic journey from ancient to contemporary. Works from international galleries are presented for sale as if in a collector's home.
The masthead identity and framing device provide a simple canvas to present works of art heroically with timeless styling that provides an elegant, clear platform for all event communications.
A series of artistic montages showcasing exhibitor works in situ has been developed to give visitors a feel for what they will see at Two Temple Place.
Carefully curated typographic compositions provide an elegant framework for all event communications.
The new website was launched with the first edition of the Eye Viewing Room which received thousands of visits and led to a number of important sales.
"A simple, good looking online show of nearly 70 works courtesy of 23 galleries, which proves a rare two-dimensional treat."THE FINANCIAL TIMES
Exhibitor montages create an iconic look for advertising - rolled out in How to Spend It, The Financial Times, and other influential art publications.
"I have worked with Adam for a number of years - his attention to detail, design aptitude and commitment are exemplary."NAZY VASSEGH
FOUNDER & CEO, EYE OF THE COLLECTOR
Packaging design for Sainsbury's