WHYTE & MACKAY GROUP
SPIRITSBranded portfolio re-launch
Highlights from a four-year project to define and execute new brand plans across Whyte & Mackay’s branded portfolio to deliver growth in both UK and international markets. Whyte & Mackay was sold for a £400m profit. Work nominated for Best Portfolio re-launch by Whisky Magazine.
THE DALMORE
SINGLE MALT SCOTCH WHISKYThe king of malts
The noble Dalmore stag emblem was awarded to a clansman who saved the king’s life in a hunting incident and now sits proudly on every bottle. Positioned as a mainstream single malt in the super-luxury category, the new iconic packaging and integrated marketing programme have seen The Dalmore brand grow exponentially.
ISLE OF JURA
SINGLE MALT SCOTCH WHISKYTaste island life
The Isle of Jura used to be portrayed as a desolate place with little international interest for its fine malt whisky. Jura was re-positioned as a press-friendly lifestyle destination and whisky brand, bringing the magic of the Island and its enchanting stories to life for new adventurous customers worldwide. In Time magazine's list of 100 coolest global brands - J was for Jura.
WHYTE & MACKAY
BLENDED SCOTCH WHISKYEnter the lion's den
Whyte and Mackay became the stylish new face of urban Scotch with strong Glasgow roots. The double lion emblem is an interpretation of insignia from the archives with Rennie Mackintosh influences taken from the Glasgow School of Art. W&M regained its title as the No.1 Scotch in Scotland and the new aged range opened affluent global distribution channels.
"Adam is a skilled craftsman. He consistently delivers commercially viable creative solutions."
SIMON BAKERGLOBAL BRANDS DIRECTOREYE OF THE COLLECTOR
ART FAIRS
Brand identity and event marketing
