WHYTE & MACKAY
SPIRITS & LUXURY GOODS
A project to change a small independent spirits company with a great heritage and products into an international boutique luxury goods brand. Part of a small internal brand function that Invented cost-effective, memorable marketing across the portfolio with crafted packaging and lifestyle brand stories that defined new lifestyle territories within the sector. The newly branded portfolio marketing punched well above its weight and was nominated for several industry awards. The branding and marketing work over the four year period significantly increased distribution and sales across the portfolio globally which resulted in the sale of The Whyte & Mackay Group for a £400m profit.