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ADAM NICE DESIGN

  • WORK
  • ABOUT
  • CONTACT
  • …  
    • WORK
    • ABOUT
    • CONTACT

    ADAM NICE DESIGN

    • WORK
    • ABOUT
    • CONTACT
    • …  
      • WORK
      • ABOUT
      • CONTACT

      ADAM NICE DESIGN

      • WORK
      • ABOUT
      • CONTACT
        • WHYTE & MACKAY GROUP
          SPIRITS

          Branded portfolio re-launch

          Highlights from a four-year project to define and execute new brand plans across Whyte & Mackay’s branded portfolio to deliver growth in both UK and international markets. Whyte & Mackay was sold for a £400m profit. Work nominated for Best Portfolio re-launch by Whisky Magazine.


           

        • THE DALMORE
          SINGLE MALT SCOTCH WHISKY

          The king of malts

          The noble Dalmore stag emblem was awarded to a clansman who saved the king’s life in a hunting incident and now sits proudly on every bottle. Positioned as a mainstream single malt in the super-luxury category, the new iconic packaging and integrated marketing programme have seen The Dalmore brand grow exponentially.


           

        • ISLE OF JURA
          SINGLE MALT SCOTCH WHISKY

          Taste island life

          The Isle of Jura used to be portrayed as a desolate place with little international interest for its fine malt whisky. Jura was re-positioned as a press-friendly lifestyle destination and whisky brand, bringing the magic of the Island and its enchanting stories to life for new adventurous customers worldwide. In Time magazine's list of 100 coolest global brands - J was for Jura.


           

        • WHYTE & MACKAY
          BLENDED SCOTCH WHISKY

          Enter the lion's den

          Whyte and Mackay became the stylish new face of urban Scotch with strong Glasgow roots. The double lion emblem is an interpretation of insignia from the archives with Rennie Mackintosh influences taken from the Glasgow School of Art. W&M regained its title as the No.1 Scotch in Scotland and the new aged range opened affluent global distribution channels.


           

        • "Adam is a skilled craftsman. He consistently delivers commercially viable creative solutions."

           
          SIMON BAKER
          GLOBAL BRANDS DIRECTOR

        • EYE OF THE COLLECTOR
          ART FAIRS

          Brand identity and event marketing

          DISCOVER
        • WORK
        ADAM NICE DIRECTOR
        adam@adamnice.co.uk
        +44 (0)7581 317829

         

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