CHALLENGE

To shift the perception of Gieves & Hawkes from an old fashioned suit company to an international luxury menswear brand with a British accent.

SOLUTION

To develop a contemporary heritage visual brand language that both celebrates 240 years of bespoke tailoring craftsmanship and complements the new creative vision, engaging a younger, fashionable audience and existing traditional customers. To stage and support a global marketing, PR and events programme to reposition G&H as a serious player on the luxury menswear scene. To re-engineer the digital and store customer experiences. To develop best in class seasonal content to support all of the above.

OUTCOME

Exceptional level of international luxury lifestyle press attention. 100%+ YOY social media growth. 30% YOY uplift in global sales. Work nominated for Best Brand Re-launch at the British Luxury Brand awards and for Best Digital Brand Re-launch at the Drapers’ Digital Awards.

www.gievesandhawkes.com

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