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ADAM NICE DESIGN

  • WORK 
    • LEON GROCERIES
    • HEINZ
    • WHYTE & MACKAY
    • GIEVES & HAWKES
    • EYE OF THE COLLECTOR
    • COX LONDON
  • ABOUT
  • CONTACT
  • …  
    • WORK 
      • LEON GROCERIES
      • HEINZ
      • WHYTE & MACKAY
      • GIEVES & HAWKES
      • EYE OF THE COLLECTOR
      • COX LONDON
    • ABOUT
    • CONTACT

ADAM NICE DESIGN

  • WORK 
    • LEON GROCERIES
    • HEINZ
    • WHYTE & MACKAY
    • GIEVES & HAWKES
    • EYE OF THE COLLECTOR
    • COX LONDON
  • ABOUT
  • CONTACT
  • …  
    • WORK 
      • LEON GROCERIES
      • HEINZ
      • WHYTE & MACKAY
      • GIEVES & HAWKES
      • EYE OF THE COLLECTOR
      • COX LONDON
    • ABOUT
    • CONTACT

ADAM NICE DESIGN

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  • Gieves & Hawkes

    A project to shift the perception of Gieves & Hawkes Tailors from an old-fashioned suit company to an international luxury menswear brand with a British accent.

     

    New Gieves & Hawkes is a celebration of over 250 years of bespoke tailoring craftsmanship which complements a contemporary creative vision - engaging a younger, fashionable audience and existing traditional customers.

     

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  • The new identity is an interpretation of insignia from the Gieves & Hawkes archives. It has been designed to work as a modular system whereby elements can be added above and below the logotype to identify each tailoring service. 

     

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  • A suite of logos and detailed seasonal marketing toolkits were developed for each tailoring service for the UK, China, and global distributors. The GH monogram became shorthand for new Gieves & Hawkes - providing an effective method of branding applications managed across the world.

     

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  • The digital and store customer experiences were both re-engineered to deliver the new crafted and contemporary Gieves & Hawkes brand across all customer touchpoints.

     

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  • Seasonal campaign videos and advertising were all iconic executions of the new branding. Collection colour themes were woven into campaign marketing to create a tonal aesthetic. 

     

  • Brand events were very carefully curated affairs that cemented Gieves & Hawkes as a serious player on the menswear scene, generating exceptional levels of press attention and awareness.

     

    Work nominated for best brand re-launch at the British Luxury Brand Awards and best digital brand re-launch at the Drapers’ Digital Awards.

     

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  • "Adam brings creativity, efficiency, and added value to everything. He clearly understands the client's objectives and makes excellent suggestions to enhance design projects."


    JASON BASMAJIAN
    CHIEF CREATIVE OFFICER
    GIEVES & HAWKES, CERRUTI 1881
  • WORK

adam@adamnice.co.uk

+44 (0)7581 317829

 

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