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ADAM NICE DESIGN

  • WORK
  • ABOUT
  • CONTACT
  • …  
    • WORK
    • ABOUT
    • CONTACT

    ADAM NICE DESIGN

    • WORK
    • ABOUT
    • CONTACT
    • …  
      • WORK
      • ABOUT
      • CONTACT

      ADAM NICE DESIGN

      • WORK
      • ABOUT
      • CONTACT
        • GIEVES & HAWKES
          MENSWEAR

          Celebrating 250 years of tailoring craftsmanship

          A project to shift the perception of Gieves & Hawkes Tailors from an old-fashioned suit company to an international luxury menswear brand with a British accent.

           

          New Gieves & Hawkes is a celebration of over 250 years of bespoke tailoring craftsmanship which complements a contemporary creative vision - engaging a younger, fashionable audience and existing traditional customers.

           

        • The new identity is an interpretation of insignia from the Gieves & Hawkes archives. It has been designed to work as a modular system whereby elements can be added above and below the logotype to identify each tailoring service. 

           

        • A suite of logos and detailed seasonal marketing toolkits were developed for each tailoring service for the UK, China, and global distributors. The GH monogram became shorthand for new Gieves & Hawkes - providing an effective method of branding applications managed across the world.

           

        • The digital and store customer experiences were both re-engineered to deliver the new crafted and contemporary Gieves & Hawkes brand across all customer touchpoints.

           

        • Seasonal campaign videos and advertising were all iconic executions of the new branding. Collection colour themes were woven into campaign marketing to create a tonal aesthetic. 

           

        • Brand events were very carefully curated affairs that cemented Gieves & Hawkes as a serious player on the menswear scene, generating exceptional levels of press attention and awareness.

           

          Work nominated for best brand re-launch at the British Luxury Brand Awards and best digital brand re-launch at the Drapers’ Digital Awards.

           

        • "Adam brings creativity, efficiency, and added value to everything. He clearly understands the client's objectives and makes excellent suggestions to enhance design projects."


          JASON BASMAJIAN
          CHIEF CREATIVE OFFICER
          GIEVES & HAWKES, CERRUTI 1881

        • WHYTE & MACKAY GROUP
          SPIRITS

          Global branded portfolio re-launch

          DISCOVER
        ADAM NICE DIRECTOR
        adam@adamnice.co.uk
        +44 (0)7581 317829

         

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